Digital native content, digital display takeovers, The Independent Travel Marketplace
ºÚÁÏÍø is working withÌýindependent.co.uk to offer unique native content opportunities. The website receives 87 million unique global users per month, through ºÚÁÏÍø brands can access this audience and reach out to a distinguished readership and create online content with a difference.ÌýÌý
Independent.co.ukÌýis the flagship website ofÌýTheÌýIndependentÌýand attracts high-net-worth readers with significant disposable income. The digital native content and digital display takeovers are unique opportunities for advertisers to gain exclusive access to curious and affluent potential customers — and the possibility of hundreds of thousands of ad impressions.Ìý
More information
Digital native contentÌý
Ten partners will be selected to work with us on contributing to each digital native content package, which includes featuring in a ‘Top 10’ article, along with advertising opportunities. The content is written and edited by expert writers before being submitted toÌýindependent.co.uk. Articles will remain live indefinitely, ensuring continued benefit through SEO and a direct link to each partner’s website.Ìý
Topics span several sought-after niche areas of the travel industry, such as ski, spa, and family travel along with events, days out, attractions, romantic getaways, luxury islands and more. Articles also cover popular lifestyle topics such as homes, gardens, food, drink, health, fitness, finance and beauty, as well as education and business.Ìý
Digital display takeoversÌý
ºÚÁÏÍø provides the opportunity to advertise on theÌýindependent.co.ukÌýhomepage with a takeover of the main news home page for 24-hour up to seven days at a time. Through placement on the main news page ofÌýThe IndependentÌýonline, advertisers can capitalise on breaking news and leverage the incredible surge in views during major news events, transforming headlines into an advertising advantage.Ìý
The Independent Travel MarketplaceÌý
We also offer travel clients the opportunity of digital display takeovers through The Independent Travel Marketplace. This provides exclusive access to advertising in the travel section ofÌýindependent.co.ukÌý— where readers go for some of the most authoritative and highly regarded digital travel editorial in the UK — with guaranteed placement against relevant editorial for 12 weeks. In addition, the advertising is underpinned by guaranteed impressions served over the booked campaign period.ÌýÌý
Travel Marketplace themes:ÌýÌý
European city breaks | Ski & snow | Family travel | Rail travel | Adventure travel | Wildlife & nature (including safari) | Walking & trekking | Cycling | Responsible/sustainable travel & ecotourism |Beaches & islands | Hotels & accommodation | Winter sun | Cruises | UK day trips | Spas & wellness | Cultural experiences | Food & wine | Luxury travel | Romantic getaways | Budget travel | Festivals & events | AviationÌý
Key Figures
Monthly unique global users: 89 millionÌýÌý
UK monthly users: 63 millionÌý
Average monthly visitors: 71 millionÌýÌý
Page views past 12 months: 2 billionÌý
Facebook: 10 millionÌý
Twitter/ X: 3.6 millionÌý
